Designed for Business Owners and their Marketing Management team, this course focuses on how to determine the best potential Marketing Strategy plan and the identification of key activities required to succeed against the plan. 

This course covers the following subjects:

• Market and competitive analysis
• Conducting a SWOT analysis
• The need to differentiate; one option being through verticalization
• Building a long-term plan
• Building a short-term plan

The course has a strong practical component, with individual and group exercises.

• Market and Competitive Analysis - address the challenges of a solution provider to be profitable and grow including:
  • Adopting a customer-centric business cycle;
  • Fostering connections across functional areas as the basis for growth with profitability;
  • Promoting executional excellence in all areas of the business, beginning with leadership;
  • Creating a growing, profitable partner practice; and
  • Becoming a more effective leader.
• SWOT analysis – understanding the objectives and limitations of SWOT analysis; and how to combine it with other tools to analyze business and marketing strategies, specific topics include:
  • SWOT analysis: background and applications;
  • The strategic use of the SWOT analysis: corporate strategy and planning;
  • Generating strategies with the SWOT analysis;
  • The strategic use of the SWOT analysis: Marketing strategy.
• Differentiation and Verticalisation - an approach to achieve a competitive advantage, including analysis of the variables that have an effect on differentiation with focus on the reality of a Microsoft Dynamics partner. This includes the advantages of focusing on a vertical market.  Participants are shown how to establish an action plan for differentiation and verticalisation.

Short & Long-term Planning - focus on building a 90-180-360 day plan and a 3-year plan, using the Partner Business Simulator to build scenarios.